Dear readers,

Cynical is the way I see our world. But sometimes, I see some light of hope for change.
Great fact: organizations’ strategies are more and more sustainability-oriented in their processes and campaigns. Inherent consequence: in the ad world this leads to the worst and the best mingling altogether.
Since 2012, during my spare time, I have shared with you, some of my insights related to sustainability, MarCom and brands on this blog and in Campaign Türkiye magazine.

I hope you enjoy it!
And, of course, if you have any suggestions, please feel free to share them.



Tina Ly is a Consulting Manager at EY Advisory. She gained a blended professional experience by working within major corporations such as Air France KLM, CSC and Mazars as Marketer and Consultant, and by working on her own as a Freelance Consultant, providing services in process improvement for many organizations – big corp. and SMEs – from different industries. Her curiosity and her love for discovery led her to spend some time abroad as a student in England and China, and as a professional in Turkey.

Tina is graduated from Paris-Dauphine University, with a Master in International Business specialized in International Project Management and NTIC, and from the London School of Economics and Political Science (LSE), with a diploma in Geography and Environment. Besides, she is an Associate Certified Sustainability Assurance Practitioner (CSAP) by AA1000, and a Certified Internal Auditor (CIA).