Organic

Sothy’s farm: an organic Cambodian pepper farm

Famous for its pepper, Kampot counts many pepper farms, hold by foreigners or locals. Visit one is part of the top things to do when you visit the city . So the question is: which one? 💡 Let’s check out an organic farm! Actually many of them are organic pepper farms, which is good but not a relevant selective criteria 🤔 

Big coincidence! We were in Kampot at the same time than some friends! Meeting up with them 🍻 helped in making our decision: to not go at La Plantation. Although it is an organic farm, labeled with all well-known AB, IGP, ECOCERT labels etc, hold by a French guy, nice, happy and proud to present his work, he is also very very talkative as mentioned by our friends. Reviews about tours at his farm indicate that it lasts about an hour and a half. Our friends confirmed, but enjoyed their tour though. Anyway, the choice was made: Sothy’s farm!

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Entrance to reach Sothy’s Pepper farm @Sustinable

You know you are closed to it when you see the above signs (see picture). 600 meters later here you are: at Sothy’s farm! What catch the eye upon arrival are the solar panels used over the house roof, the kettle heating system using solar energy, the lovely house and restaurant part and the shop where peppers of course, scarfs and other handicrafts can be bought.

kettleandsolarsystem_sustinable

Solar energy used at Sothy’s farm! @Sustinable

Sothy welcomed us and looked for an English speaking staff to guide us in the farm. Before becoming Sothy’s farm, it was “Chez Christophe”. 

After explaining all the basics about pepper cultivation in Kampot, we had the opportunity to visit one of the plantation. Since pepper plants are very fragile, only harvest by hand (no machine) is practiced. The harvest season had just passed (March – April) so only the young pepper branches were remaining. To protect the pepper from the sun, they use small wood branches to make shadow and to protect the plants from caterpillars 🐛 they use a mixture made of lemongrass, quinine, tobacco and neem leaves. To grow the plants the manure used is made of 80% cows and 20% bats. Other pepper plantations are located farther. 

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One of Sothy’s pepper farm @Sustinable

Kampot pepper are quite expensive, this is why it is mainly used for high officials in Cambodia and bought by foreigners. But why Kampot pepper is so particular? One of the reasons is the composition of the soil, which is made of quartz.

In the garden, other nice things to see: durian trees, lemongrass bushes, mango trees all cultivated with organic methods. 

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Other things in the garden: durian trees, lemongrass, coconut trees, mango trees 🙂 @Sustinable

After the visit (in total about 30 mn) you have the opportunity to have a delicious meal for about 5 USD 🤗

And if you are lucky*, you can get a fresh organic mango for dessert 🤗

meals_sustinable

Delicious meals you can taste at Sothy’s farm: amok, beef lok lak, seafood with pepper and organic mango 🙂 @Sustinable

*since they are organic mangoes, some mangoes may contain some insects. 

STEP BY STEP

Pour ceux qui ont grandi dans les années 90, ce titre peut être associé au tube du groupe “New Kids On The Block”. Pour les autres, j’imagine qu’il s’agit d’un simple titre. Pourquoi l’ai-je choisi ? Tout simplement parce que quand je travaillais sur ma revue traditionnelle des Grands Prix du dernier Cannes Lions, j’ai remarqué que les différentes campagnes de publicité récompensées se dirigeaient de plus en plus vers des messages axés sur les problématiques de développement durable. Bonne nouvelle, non ? Aussi, mes sincères excuses si vous avez maintenant la chanson pop dans votre tête. Cette année, 5 Grand Prix m’ont marqués du fait de leurs messages qui inspirent. 5 messages que j’ai traduits en étapes (ndlr: step en anglais) à garder à l’esprit. Voici quelques-unes de mes idées !

Étape 1 : Ne pas sortir faire du shopping, mais sortir faire du camping !
C’est les soldes d’été ! Et la tentation de faire du shopping est bien sûr très élevée, surtout avant les vacances. Imaginez cette tentation le jour du Black Friday aux Etats-Unis (ndlr : le Black Friday est le jour suivant la fête de Thanksgiving et la plupart des magasins font des offres promotionnelles très importantes), l’occasion idéale pour acheter tous les cadeaux de Noël pour la famille et les proches moins cher ! Eh bien, la marque de vêtements outdoor REI a fait quelque chose de totalement inattendu : elle a décidé de fermer ses 143 magasins le jour du Black Friday ! Au lieu d’ouvrir leurs portes lors de cette fameuse journée, REI a encouragé les gens à sortir et profiter de la richesse de la nature. La campagne  #OPTOUTSIDE, par Venables Bell & Partners San Francisco, a remporté le Grand Prix Titanium et le Grand Prix Promo & Activation. Et maintenant, que feriez-vous ?


REI – #OptOutside Case Study par Bigumigu

Étape 2 : Gardez à l’esprit que «c’est ce que vous faites dans l’obscurité, qui vous met dans la lumière »
La chance fait partie du succès. Mais en coulisses, le travail est certainement la clé de tout succès. La campagne “Rule yourself” avec le nageur américain le plus décoré de tous les temps, Michael Phelps, a remporté le Grand Prix Film Craft. Cette campagne extraordinaire pour la marque de vêtements de sport Under Armour, par Droga5 / Epoch Films (production), montre comment un travail acharné et l’engagement sont essentiels pour atteindre son objectif. Choses que l’on oublie souvent. L’année dernière déjà, la marque avait remporté le Grand Prix Cyber ​​avec sa campagne “I Will What I Want” avec le top-modèle brésilien Gisele Bündchen.


UNDER ARMOUR | RULE YOURSELF | MICHAEL PHELPS par Under Armour

Étape 3 : Découvrez les nouvelles
La réalité virtuelle (VR, Virtual Reality en anglais) commence à se répandre de plus en plus, et c’est peut être LA solution pour les Parisiens de voir l’été cette année.

soleilaparis

Source: Twitter

Plus sérieusement, la campagne The Displaced  par VRSE.Works Los Angeles pour The New York Times a remporté le Grand Prix Entertainment. Le NYT a créé une nouvelle façon d’informer son public : leur permettre de découvrir les histoires qu’ils rapportent. Découvrez The Displaced, et vous découvrirez les histoires de trois enfants, qui sont parmi les 30 millions d’enfants qui ont fui leurs foyers en raison de la guerre. Une nouvelle façon de transmettre des informations en offrant aux gens une certaine réalité de notre monde actuel virtuellement … Cela pourrait être une solution pour montrer d’autres réalités de notre monde moderne, tels que les effets de la pollution dans les océans ?


‘The Displaced’ by Vrse.works for The New York Times par adobomagazine


The Displaced | 360 VR Video | The New York Times par The New York Times

Étape 4 : Considérer les aliments bio
La campagne The Organic Effect par FORSMAN & Bodenfors Göteborg Coop a remporté le Grand Prix PR. Il montre simplement l’effet de la consommation d’aliments biologiques par une famille qui est habituée à manger des aliments non biologiques. Envie d’essayer ?


THE ORGANIC EFFECT Cannes Lions 2016 Winners par Brand Buffet

Étape 5 : Changer de perception
Depuis l’année dernière, le Grand Prix Glass a pour but d’honorer le travail qui remet en question les stéréotypes de genre. Ce prix encourage les marques et les agences à (re)penser leurs campagnes en considérant l’aspect des stéréotypes de genre pour promouvoir leur produit. Cette année, le Grand Prix Glass a été attribué à la campagne 6 pack band par Mindshare Mumbai pour le thé Brooke Bond (Hindustan Unilever). Avec leur projet, ils ont réussi à changer la perception des gens envers la population transgenre. La campagne est même allée au-delà : le groupe est devenu très populaire !


Unilever Hindustan – 6 Pack Band par Hype5ch

La dernière étape est liée à un groupe et sa chanson, et donc sans transition je vais citer quelques paroles de la chanson « Step by Step » du groupe New Kids On The Block, qui je pense conclue parfaitement les tendances des prochaines campagnes de communication surfant sur les problématiques de développement durable : « I really think it’s just a matter of time »*.


New Kids On The Block – Step By Step par Stella78

* « Je pense vraiment que c’est juste une question de temps ».

STEP BY STEP

For the ones who grew up in the 90’s, this title may be associated with the “New Kids On the Block”. For others, well I guess it is just a mere title. Why did I pick it up? Simply because when I was working on my traditional review of the Grand Prix awards at the last Cannes Lions, I noted that campaigns are heading to more sustainability-oriented messages. Good news, right? Also, my sincere apologies if you now have the pop song in your head. This year 5 campaigns caught up my eye with their  inspiring messages. 5 messages I translated into steps to keep in mind. Here are some of my insights! 

Step 1: Don’t shop, stay out!
This is summer sales season and temptation to go shopping is very high, as you hoped for getting this pair of shorts on sale before vacation. Imagine the temptation on Black Friday in the USA (note: Black Friday is the day following Thanksgiving Day and most major retailers offer promotional sales), the perfect opportunity to get all family Christmas gifts cheaper! Well, the outdoor clothing brand REI did something totally unexpected: it decided to close its 143 shops on Black Friday! Instead of opening their doors on this famous day, REI encouraged people to go outdoor and enjoy the wealth of nature. The campaign #OPTOUTSIDE, by Venables Bell & Partners San Francisco, won the Grand Prix Titanium and the Grand Prix Promo & Activation. And now, what would you opt for?


REI – #OptOutside Case Study by Bigumigu

Step 2: Keep in mind that “It’s what you do in the dark, that puts you in the light”
Luck is part of success. But behind the scenes, work is definitely the main key. The “Rule yourself” campaign starring the most decorated Olympian of all time Michael Phelps, won the Grand Prix Film Craft. This amazing campaign for the sportswear brand Under Armour by Droga5 / Epoch Films (production) shows how hard work and commitment are essential to reach success. Things that we often forget. Last year already, the brand won the Grand Prix Cyber with its campaign “I Will What I Want” campaign with model Gisele Bündchen.


UNDER ARMOUR | RULE YOURSELF | MICHAEL PHELPS by Under Armour

Step 3: Experience the news
Virtual Reality (VR) starts to spread more and more, and this may be a solution for Parisians to experience summer this year.

soleilaparis

Source: Twitter

More seriously, the campaign The Displaced by VRSE.Works Los Angeles for The New York Times won the Grand Prix Entertainment. The NYT has created a new way of bringing news to its audience by allowing them to experience the stories they are reporting. Discover The Displaced, and you will discover the stories of three children, who are among the 30 million children driven from their homes because of war. A new way to convey news by providing people some reality of our current world virtually… It could be a solution to show other realities of our modern world, such as effects of pollution in oceans?


‘The Displaced’ by Vrse.works for The New York Times by adobomagazine


The Displaced | 360 VR Video | The New York Times by The New York Times

Step 4: Consider organic food
The campaign The Organic Effect by FORSMAN & BODENFORS Gothenburg for Coop won the Grand Prix PR. It simply shows the effect of consuming organic food by a family who is used to eating non-organic food. Feel to try it?


THE ORGANIC EFFECT Cannes Lions 2016 Winners by Brand Buffet

Step 5: Change perception
Since last year, the Grand Prix Glass aims to honor work that challenges gender stereotypes. Such award encourages brands and agencies to think their campaigns by considering the aspect of gender stereotypes to promote their product. This year, the Grand Prix Glass was attributed to the campaign 6 pack band by Mindshare Mumbai for Brooke Bond tea (Hindustan Unilever). With their project, they managed to change the perception of people towards transgender population. The campaign even went beyond: the band has become very popular!


Unilever Hindustan – 6 Pack Band by Hype5ch

Ending on a step related to a band and its song, I would then quote one of the lyrics of the New Kids On The Block’s “Step by Step”:  “I really think it’s just a matter of time”.


New Kids On The Block – Step By Step by Stella78